Haribo working on plans to double size of Pleasant Prairie plant as it looks to build 2 million square feet

With production underway at its U.S. candy plant in Pleasant Prairie, Haribo of America is already designing a second phase of equal size, with two more that could bring the total plant to about 2 million square feet.

The second phase that is in the planning stages would bring 400 more jobs to the facility in addition to the 400 already expected for completed buildings, said Wes Saber, executive vice president and CFO of Haribo of America. He talked about the facility Haribo built west of Interstate 94 in Pleasant Prairie during a Milwaukee Business Journal Power Breakfast held Thursday in Milwaukee.

“We will double the size of our phase 1 with the second phase,” Saber said during a Q&A with Milwaukee Business Journal editor-in-chief Mark Kass.

The Wisconsin facility is making Haribo’s Goldbear gummi candies for the U.S. market. The international company has been active in the U.S. since the early 1980s, but has shipped its candies into the country from other plants around the world.

Candy production started in December in Pleasant Prairie. Saber said that in Wisconsin Haribo has 187 direct employees, plus about 60 employed by other companies for shipping operations. Haribo intends to fill 220 more jobs for the buildings it has already completed in Pleasant Prairie, he said.

“We are deeply rooted in Wisconsin now,” Saber said.

Read more at the Milwaukee Business Journal.

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