Geneva Supply expanding in Kenosha County; Fast -growing firm acquires the former American Girl facility in Randall for distribution and fulfillment operations

The project will bring more than 100 jobs to Western Kenosha County

Geneva Supply has purchased a 385,000-square-foot building in Western Kenosha County to be the site of its Chicago Area operations. The facility is located at 12400 Fox River Road in the Town of Randall and was previously owned by Mattel for its American Girl doll products. Geneva Supply, founded in 2009, provides distribution, warehousing, marketing, and fulfillment services for customers working with Amazon or other e-commerce platforms. They are based in Delavan, Wisconsin.

“Geneva Supply is a full-service 3PL specializing in E-commerce. Our add-on services include E-commerce brand management, digital marketing, and integrations with the top 20 E-tailors in the country,” said Mark Becker, Co-Founder and Chief Operating Officer. “We could not be more excited to revive this fulfillment warehouse and join the Kenosha County community.”

“I’d like to welcome Geneva Supply to Kenosha County,” said Kenosha County Executive Jim Kreuser. “E-commerce is one of the fastest growing industries in the country and Kenosha County is a highly-strategic location for it. We are excited to have a leader in the field select our community and bring more than 100 jobs here, making Geneva Supply one of the largest employers in western Kenosha County.”

Geneva Supply plans to employ more than 100 employees at the facility, which will be operational by first quarter 2021. The company also has locations in Delavan, WI; Charleston, SC; and Phoenix, AZ. The facility Geneva Supply bought has been vacant for approximately two years, and Randall Board Chairman Bob Stoll said it will be nice to see the building re-purposed and revitalized. “We are thrilled to have been selected by Geneva Supply as the site of its expansion,” said Bob. “This project is a great opportunity to breathe life back into a highly visible site – one that is close to one of the County’s premier tourist destinations, Wilmot Mountain. We look forward to working with the company and wish them much continued success.”

The Kenosha Area Business Alliance, Inc. (KABA) is supporting the project with a $1.5 million loan. Another $400,000 will be provided to Geneva Supply through the Kenosha County High Impact fund, which supports economic develop projects that have a significant impact on the community. “This is an exciting project and I’m glad we were able to be a part of it”, said KABA Director of Finance and Administration Brock Portilia. “This company is very much part of the new economy and is on the cutting edge of e-commerce technologies.”

Geneva Supply is a fast-growing, high-tech firm. Co-founders Mark Becker and Jeff Peterson were recently selected as Small Business Persons of the Year for Wisconsin by the U.S. Small Business Administration. They also were one of five Wisconsin companies to make the 2019 Entrepreneur 360 list, presented by Entrepreneur magazine. Learn more about this innovative company at

Pictured above: Left – Mark Becker, Co-founder & Chief Operating Officer; and Right – Jeff Peterson, Co-founder and Chief Executive Officer. 

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