Here’s what I learned about what we often think is the antithesis of innovative approaches.

I recorded this conversation inside ULINE’s 1.5 million square foot warehouse with Gil De Las Alas, ULINE’s Chief Human Resources Officer and Dmitry Dukhan, ULINE’s Senior Vice President of Real Estate and Construction. My friend Allison tagged along for this adventure, too.

It’s the largest distribution center in Wisconsin and one of the largest in the country. It’s so big that we had to drive around it for the tour, and even then it took a while. Someone casually mentioned that 20 laps around the building equals a marathon.

But the thing that stuck with me wasn’t the size of the building. It was how un-startup-like the entire place felt yet how innovative it actually was.

This Is Not the Kind of Innovation I Usually Talk About.

When I talk with leaders about innovation, we usually get right into it around speed, disruption, new tools, ideas or platforms. Chaos, but the “good” kind of chaos.

Well, ULINE doesn’t really do chaos.

This building exists for one reason: when customers order something, it shows up, fast. Same day shipping happens about 95% of the time. No excuses.

That’s the innovation.

Read more at ExperienceMilwaukee.com.